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Lincoln County Tourism Saw Record-Breaking Year in 2024

Lincoln County Tourism Saw Record-Breaking Year in 2024   Tourism generated $113 million in economic impact in 2024 in Lincoln County, contributing to Wisconsin record-breaking roll  Merrill Wi (June 16, 2025) The Wisconsin Department of Tourism released 2024 economic impact data, showing Lincoln County tourism generated a record $113 million, which contributed to Wisconsin tourism’s third consecutive record-breaking year.  Statewide, all-time high visitation drove Wisconsin tourism’s record-breaking